About Us

Believe In NY was created in 2012 by a die hard sports fans love for art and the New York Rangers. The agonizing torture, yet undying love of my team, brought me to bring my ideas to life.

In the spring of 2015, I branched out and started creating merchandise for other cities and teams. The rebranding to Be Your City began in the fall of 2015.

One thing I will never compromise is the quality of my product. This sets me apart from many companies that are just in this business to make money.  I only use high quality shirts which do not feel like cardboard or get ruined after washing. They will get softer after each use.

Be Your City allows you, the fan, to show your love of the game by wearing individualized apparel and looking great in it.

After all, without hockey, life would be boring.