Believe In NY was created in 2012 by a die hard sports fans love for art and the New York Rangers. The agonizing torture, yet undying love of my team, brought me to bring my ideas to life.

In the spring of 2015, I branched out and started creating merchandise for other cities and teams. The rebranding to Be Your City began in the fall of 2015.

In 2020 during the Covid19 pandemic, I started to branch out and get into more customization and personalization of pieces. I wanted to create one of a kind products for people, just like I do with my sports art. What started out as a small trend for a few clients has turned into a big part of my business. 

One thing I will never compromise is the quality of my product. This sets me apart from many companies that are just in this business to make money.  I only use high quality materials. Each item is Be Your City brand, unless it has been purchased wholesale by me.

Be Your City allows you, the fan, to show your love of the game by wearing individualized apparel and looking great in it. After all, without sports, life would be boring.

Be Your City allows you, the individual, to show your love for originality by wearing custom apparel and looking great in it.


Be Your City: Custom Apparel that Celebrates The Love of Originality.